This article will help you solve an annoying problem I know many of you face: getting more customers to agree to case studies. For this method to work, you’ll have…
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Author’s Note: I wrote this article back in 2019, then updated it in July of 2023 to reflect how I’ve refined my process over time. If you’d like to speak…
What you’re about to read is — I believe — the reason most B2B blogs completely fail to produce any real traction with the audiences they’re trying to attract. Much of…
Everyone runs around saying you need to produce “high-quality content” if you want to succeed at content marketing. Okay. I think we can all agree that creating quality content is…
Here’s the TL;DR version of this post: If you hire or manage writers, learn to be a really good editor. Or hire a professional editor to help you get the…