Your Content Function. Running. Starting Monday.
I'm Nathan Collier, a Fractional/Interim Director of Content for Sales-Led B2B SaaS Companies.
You’re a CMO or VP of Marketing. You have an open role for a Director of Content. You have budget approved for the FTE. You know you have a need.
Open role or not, your sales team is looking to you to deliver pipeline that will “move the needle” for the team.
Don’t wait to get your content function moving.
I’ve been the Director of Content at sales-led B2B startups twice. I know what it takes to be successful.
I cover the gap while you hire (and help you find and onboard a great head of content along the way).
Semrush named me one of the Top 100 content marketing influencers in the world.
Very few people you talk to can say that.
Fewer still will come run your content function while helping you find your next head of content.
The Problem I Solve
Your empty content seat is hurting you with sales
You’re a CMO or VP of Marketing. You work in a sales-led B2B SaaS. You’re doing everything you can to help sales hit “the number.”
You have an open requisition for someone to lead content. The need is real and urgent. Budget is approved.
But it takes three months (on average) to hire a senior marketing professional. What will you do while you wait?
Content is the engine that runs every other initiative in marketing. And “whatever it takes to hit the number” isn’t waiting while you try to find the perfect person.
Open content role or not, your sales team is looking to you to deliver pipeline through ads, webinars, guides, reports, and collateral that will “move the needle” for the team.
That’s where I come in.
The Offer
I’ll get your content function up and running in a week
I pick up strategy, direction, and oversight of whatever resources you have right now.
Within a week, content ships again. Within a month, your most important efforts are running smoothly again.
Sales gets what it needs. The engine runs.
I also help you with your search for a full-time content lead.
I've led content teams five times, twice as Director of Content, both at sales-led B2B SaaS startups. I know what a great content hire looks like. I'll help you vet candidates and make a hire you won't regret.
Most freelancers sell you deliverables. I run the whole function. I help fill the role long-term.
And I’ll start as early as Monday.
The Handoff
I’ll ensure a smooth transition to your new head of content, whenever they’re ready to start
Once you’ve hired your new head of content, I’ll ensure a smooth transition.
I’ll provide them with notes about everything I’ve worked on, a list of resources, and detailed updates for all efforts currently in flight.
In most cases, companies will have me overlap with the new hire for a short period of time to help them onboard smoothly.
The Guarantee
I’ll prove my value in the first two weeks
The first two weeks of my service are a trial.
You put down half a month to start, which covers the first two weeks and signals to me that you’re serious about the need.
I go to work.
If you don’t see the value after two weeks (or if your situation has changed), say the word. We’ll part ways and you owe me nothing more.
I move fast. My goal is to deliver in days and weeks instead of months and years.
I’m available when you need me. If you call, I’ll pick up if I’m available. Or I’ll get back to you ASAP.
How I work
I’m a former journalist. In a world of generic content, I put human voices at the center of your marketing.
I’m a champion storyteller. I’ve won numerous storytelling competitions and was the 2025 Dayton Story Slam Grand Champion.
I’m an AI content expert who knows when to use AI tools and when to rely on the human touch. (I’ve been building AI and GPT-based systems since 2022, well before it became popular to call yourself a “content engineer.”)
I have two decades of experience and have worked with over 50 startups. Trust your brand to someone with a long track record of success.
Unique capabilities
What people say after working with Nathan
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"Nathan is rare find: he delivers top-notch work, while deeply understanding (and addressing) the needs of his clients.
Len Markidan, Owner of Markidan Strategies
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"Nathan restores my faith in humanity. His work portray the human side of marketing, data, and "success." He creates content you actually want to read. It's the best marketing tactic you could ask for. "
Melissa Rosen, Content Marketing Manager at Motion
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"When I first read Nathan's LinkedIn tagline—building content marketing machines—I thought: What does that even mean? After a few weeks in his private group, I'm beginning to get the picture... Nathan is a wellspring of content marketing wisdom and full of strategies for boosting business success."
Kieran Smith, Web3 CMO
Dad of two. When not working, I can often be found coaching my boys on baseball fields in beautiful Yellow Springs, Ohio
Named to Semrush’s Top 100 Influencers in Content Marketing (2022) (See me at #18 here)
Grew and monetized The Content Marketing Lounge, a thriving, supportive online community for content marketers
Won numerous storytelling competitions and was named the 2025 Dayton Story Slam Grand Champion
Worked with over 50 startups, tech companies, and engineering firms
Ghostwritten for dozens of CEOs, executives, and thought leaders
Conducted hundreds of deep “Jobs-to-Be-Done”-style customer research interviews, many of which turned into case studies
About me
My Accomplishments
Over the last 20 years, I’ve:
👉 Written and published over 1,000 pieces of long-form content (not including countless social posts)
👉 Worked with over 50 B2B companies
👉 Led content at 5 different companies
👉 Built 2 SaaS content functions from scratch
👉 Built a supportive, 8,000+ plus community of content marketing professionals (10 years and counting!)
I'm also a:
📊 Semrush Top 100 influencer (I’m at No. 18 here)
📝 Former newspaper journalist
🏆 2025 Story Slam Dayton Grand Champion
Get in touch!
Schedule a free call with me to discuss your needs.