Your Content Function. Running. Starting Monday.
I'm Nathan Collier, a Fractional Director of Content for Sales-Led, B2B SaaS Companies.
I work with CMOs and VPs of Marketing at B2B, sales-led companies who don’t (yet!) have a full-time head of content.
As a marketing leader at a sales-led company, you’re under tremendous pressure to “move the needle” for the team.
Don’t let content be the reason you fail to deliver results.
I’ve been the Director of Content at sales-led B2B startups twice. I know what it takes to be successful.
I cover the gap while you hire (and help you find and onboard a great head of content along the way).
Semrush named me one of the Top 100 content marketing influencers in the world.
Very few people you talk to can say that.
Fewer still will come run your content function while helping you find your next head of content.
The Problem I Solve
Your empty content seat is hurting you with sales
There are 5 major problems that haunt CMOs who lack a head of content.
1. When content has no owner, it becomes the CMO’s part-time job and no one's real priority.
Demand gen wants blog posts for SEO, sales wants case studies and battlecards, product wants launch copy, events need help with booth materials. You (the CMO) become the one triaging all of it with no dedicated headcount to actually produce it.
2. Content becomes reactive rather than proactive.
A blog post because SEO flagged a keyword gap, a one-pager because sales asked last week. This happens instead of content that’s mapped to how prospects actually move from awareness to decision. You end up with a pile of assets and no narrative connecting them.
3. Sales enablement content is always stale or missing.
Battlecards, competitive positioning, and objection-handling docs go out of date the moment competitors ship something new, and there's no one whose job it is to keep them current. If you have reps who are writing their own materials, this is why.
4. Sales starts making their own content.
When sales has no one they can turn to for help with content, they often take matters into their own hands. That’s how marketing loses control of the brand.
5. No answer when the CEO or the board asks “Why isn’t content driving pipeline?”
The most painful moment for CMOs without a content lead is usually when the CEO or a board member asks "Why isn't content driving more pipeline?” And you don’t have a good answer because you never had a strategy, only outputs.
The Offer
I’ll get your content function up and running in a week
I consolidate your disparate activities, building them int one coherent, efficient strategy, using the resources you have available right now.
Within a week, content begins to ship. Within a month, your most important efforts are running smoothly.
Sales gets what it needs. The engine runs.
I've led content teams five times, twice as Director of Content, both at sales-led B2B SaaS startups.
I know what success looks like in content.
Most freelancers sell you deliverables. I run the whole function.
And I’ll start as early as Monday.
The Rate
Work with a 20-year vet for half the price of someone with half the experience.
I’ve been paid as much as $200,000/year in previous roles.
My current is $8,000 per month, less than half the current market rate for a senior director of content.
I bill month-to-month, and I never ask for a long-term contract.
(All I ask is for a 30-day notice of termination if you need to move on.)
The Guarantee
I’ll prove my value in the first two weeks
The first two weeks of my service are a trial.
You put down half a month to start, which covers the first two weeks and signals to me that you’re serious about the need.
I go to work.
If you don’t see the value after two weeks (or if your situation has changed), say the word. We’ll part ways and you owe me nothing more.
Do You Use AI?
I’m AI native, not AI afraid
I was teaching GPT-driven content back in 2022, well before "content engineering" was a LinkedIn buzzword.
Today, I build automations, brand brains, skills, and agents to ensure all my work is high quality, consistent, and on brand, every time.
That doesn’t mean I outsource everything to AI.
It means I know when to use a machine when to rely on the human touch.
I move fast. My goal is to deliver in days and weeks instead of months and years.
I’m available when you need me. If you call, I’ll pick up if I’m available. Or I’ll get back to you ASAP.
How I Work
I’m a former journalist. In a world of generic content, I put human voices at the center of your marketing.
I’m a champion storyteller. I’ve won numerous storytelling competitions and was the 2025 Dayton Story Slam Grand Champion.
I’m an AI content expert who knows when to use AI tools and when to rely on the human touch. (I’ve been building AI and GPT-based systems since 2022, well before it became popular to call yourself a “content engineer.”)
I have two decades of experience and have worked with over 50 startups. Trust your brand to someone with a long track record of success.
Unique Capabilities
What People Say After Working With Nathan
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"Nathan is rare find: he delivers top-notch work, while deeply understanding (and addressing) the needs of his clients.
Len Markidan, Owner of Markidan Strategies
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"Nathan restores my faith in humanity. His work portray the human side of marketing, data, and "success." He creates content you actually want to read. It's the best marketing tactic you could ask for. "
Melissa Rosen, Content Marketing Manager at Motion
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"When I first read Nathan's LinkedIn tagline—building content marketing machines—I thought: What does that even mean? After a few weeks in his private group, I'm beginning to get the picture... Nathan is a wellspring of content marketing wisdom and full of strategies for boosting business success."
Kieran Smith, Web3 CMO
Dad of two. When not working, I can often be found coaching my boys on baseball fields in beautiful Yellow Springs, Ohio
Named to Semrush’s Top 100 Influencers in Content Marketing (2022) (See me at #18 here)
Grew and monetized The Content Marketing Lounge, a thriving, supportive online community for content marketers
Won numerous storytelling competitions and was named the 2025 Dayton Story Slam Grand Champion
Personal
My Accomplishments
Over the last 20 years, I’ve:
👉 Written and published over 1,000 pieces of long-form content (not including countless social posts)
👉 Worked with over 50 B2B companies
👉 Led content at 5 different companies
👉 Built 2 SaaS content functions from scratch
👉 Built a supportive, 8,000+ plus community of content marketing professionals (10 years and counting!)
I'm also a:
📊 Semrush Top 100 influencer (I’m at No. 18 here)
📝 Former newspaper journalist
🏆 2025 Story Slam Dayton Grand Champion
Get in Touch!
Schedule a free call with me to discuss your needs.