Product-led SaaS Teams: Find Out Why Users Upgrade
I'm Nathan Collier, former journalist and 18-year content pro.
I provide voice-of-the-customer (VoC) research interviews grounded in Jobs-to-be-Done theory. You learn what personas are converting right now, why they’re buying, and which features to build next.
I uncover the true buying motivations that customers won’t tell you in an email survey or in-app popup.
About Me
🤖 Former journalist. I cut my teeth in a newsroom, earning over 200 bylines for a local newspaper in the early years of my career.
🏗️ Four-time owner of the SaaS marketing funnel. I’ve been the director of content twice, a head of growth, and a senior editor. One was sales-led. Two were PLG. One was a hybrid.
💯 Semrush Top 100 Influencer in Content Marketing. Recognized for my work building the Content Marketing Lounge, a supportive, 8,000-member online community for professional content marketers.
🚀 Accomplished people leader. Three previous direct reports now lead content functions after working on my teams, two at the same company where I brought them on.
🤖 AI-native, but still 100% human. I’ve been building with LLMs since 2022. Today, I use a variety of AI tools to power many of my day-to-day tasks. That said, I write every report I send you by hand, including all analysis and recommendation. I use AI to automate the boring stuff, not the important stuff.
🎤 Champion storyteller. Seven-time winner at Dayton Story Slam, a monthly storytelling competition in Dayton, Ohio.
