B2B Content for Sales-Led Startups and Tech Companies
Hi! I'm Nathan Collier, former journalist and 18-year content pro.
I’m a 2-time former Director of Content at two tech companies. My job is to help your GTM team tell stories to drive sales. I handle the entire process, including strategy, sourcing, interviews, and approvals from all involved.
How I Work
Pick a deal you’re trying to close this quarter.
I’ll source a powerful customer story to prove ROI for that deal.
All writing and approvals completed in one day. (yes really!)
My content
✅ Designed for sales-led GTM teams at tech companies.
✅ Created to support specific, large deals.
✅ Metrics demonstrate obvious ROI for your current deals.
✅ All steps done for you, including strategy and sourcing.
✅ Content created and approved as quickly as one day (yes really!).
Most content
❌ Based on strategy copied from generic content playbooks.
❌ Created for general, non-targeted audiences.
❌ Random metrics added because someone said to “add a number.”
❌ You and your team must set strategy and sourcing.
❌ Expect weeks (or months) to organize, create, and approve.
About Me
🤖 Former journalist. I cut my teeth in a newsroom, earning over 200 bylines for a local newspaper in the early years of my career.
🏗️ Four-time owner of the SaaS marketing funnel. I’ve been the director of content twice, a head of growth, and a senior editor. One was sales-led. Two were PLG. One was a hybrid.
💯 Semrush Top 100 Influencer in Content Marketing. Recognized for my work building the Content Marketing Lounge, a supportive, 8,000-member online community for professional content marketers.
🚀 Accomplished people leader. Three previous direct reports now lead content functions after working on my teams, two at the same company where I brought them on.
🤖 AI-native, but still 100% human. I’ve been building with LLMs since 2022. Today, I use a variety of AI tools to power many of my day-to-day tasks. This allows me to move much faster than the marketing teams you’re probably used to.
🎤 Champion storyteller. Seven-time winner at Dayton Story Slam, a monthly storytelling competition in Dayton, Ohio.
