When You Need Remarkable Content for Your Sales-Led B2B SaaS
I'm Nathan Collier, a Freelance Writer and Fractional Head of Content for Sales-Led, B2B SaaS Companies.
I work with startups and tech companies that need a content partner who understands what it takes to win in a sales-led B2B SaaS company.
Semrush named me one of the Top 100 content marketing influencers in the world.
Let me show you why.
🏗️ Two-time startup director of content marketing for sales-led B2B SaaS companies, building both functions from scratch.
💯 Semrush Top 100 Influencer in Content Marketing for my work building the Content Marketing Lounge, a supportive, 8,000-member online community for professional content marketers.
🚀 Accomplished people leader. Three previous direct reports now leading content functions after working on my teams, two at the same company where I brought them on.
✅ Easy to work with. Multiple previous team members and colleagues chose to follow me to new roles after I’d taken a leadership role at a new company.
📣 Developed multiple brand stories that were deployed across full GTM organizations, including sales, marketing, and support. In one case, the new brand messaging drove 80% YoY revenue growth within 12 months of rollout.
🤝 Deep experience working cross-functionally, including development and leadership of a CEO-initiated “extended leadership team” initiative to better align a full company with the efforts of the executive team.
👷🏻♂️ Expert at Jobs-to-Be-Done theory and TAM research for brand messaging development.
🤖 AI content systems expert. Builder of multiple Claude-based content systems, including a custom ghostwriter, research assistant, and proofreader.
🎤 Champion competitive storyteller. Seven-time winner at Dayton Story Slam, a storytelling competition based on the rules of The Moth storytelling series, including being named the 2025 Grand Champion.
Accomplishments
